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NIVEA unveils WHITENING deodorant for women

Underarm darkening has been a problem that women have battled against for years using remedies that include waxing, shaving and usage of hair removal creams. However, continued usage of these remedies over a period of time makes the underarms dark, dull and patchy.
NIVEA India Pvt. Ltd., an affiliate of Beiersdorf AG and world’s largest skincare brand, introduced yet another global innovation in the deodorant category – WHITENING, a deodorant for women. The R&D team at NIVEA has developed ‘WHITENING’ – a deodorant that REPAIRS UNDERARM SKIN AND MAKES IT FAIRER & EVEN TONED. It also has 48 hr efficacy and care with long lasting feminine floral fragrance to provide long lasting freshness.

Underarm darkening has been a problem that women have battled against for years using remedies that include waxing, shaving and usage of hair removal creams. However, continued usage of these remedies over a period of time makes the underarms dark, dull and patchy.

NIVEA has found a solution to all these problems in its WHITENING deodorant. A FIRST EVER IN INDIA AND WORLDWIDE, this deodorant contains a product ingredient called “licorice extracts” that counteracts skin darkening and works against hyper pigmentation.

These licorice extracts are natural plant extracts that are traditional skin lightening agents and reduce melanin production. Effect? Fairer and even toned underarms, just like the rest of the body. The deodorant also contains witch hazel that exhibits skin calming and soothing effects and has astringent properties that help close small wounds and ease itching post repair.

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